BEHIND THE
RETAINER
What This Is
A private working dinner for agency owners, freelancers, and creative service businesses who are overextended, underpriced, and unclear on what they are actually known for.
Most people in this room will realize they have been running their business wrong.
This is not a panel. Not a keynote. Not networking with a dress code.
You come in with the business you have. You leave knowing exactly what needs to change.
Who This Is For
PR agencies, branding studios, marketing agencies, designers, and independent freelancers operating like mini-agencies.
If your revenue is inconsistent, your positioning is unclear, and your income is tied directly to your time, you belong in this room.
Why Anje
Anje Pearson has spent over 30 years in PR working inside entertainment, sports, and fashion. She is the founder of Women in PR, a 15 year platform built for women publicists, and the strategic advisory behind PR Clarity, where she works with agency owners restructuring their businesses beyond retainers.
She has built agencies, restructured them, and watched brilliant people stay broke because they never fixed the structure behind their work.
She is not coming to this table to inspire you. She is coming to show you exactly where your business is broken and what to do about it. She has done this work for herself and for the agency owners she advises. This dinner is that same work, done live, at the table, with you.
What Happens at the Table
Anje leads the room through a structured, guided working session applied directly to your business.
You will write, think, and process in real time. You will hear the people around you and recognize patterns you thought were yours alone.
This is a controlled room. Not everyone gets a seat.
What You Walk Away With
A Behind the Retainer notebook containing your work from the evening.
A PR Clarity Audit Card with your one-line positioning statement and QR code.
A personal post-dinner brief delivered to you within 48 hours outlining your key clarity points.
What You Will Understand
- How to make money beyond retainers without adding more work.
- What needs to be cut from your business immediately.
- What you should actually be known for.
- Where your revenue is breaking.
- And why your income is still tied to your time.
The Details
Date: May 6
Arrival: 5:30 PM
Dinner begins: 6:00 PM
Location: Houston, TX
Capacity: 20 seats
Investment: $150
This is the first one. It is also the lowest price this room will ever be.
Secure Your Seat
