I've spent nearly 40 years building brands, businesses + careers.
I'm Anje Pearson. I'm a publicist by trade, a brand architect by experience, and an entrepreneur because apparently I don't know how to sit still.
I've spent nearly four decades working across entertainment, fashion, media and business. I hold a Master's degree in Public Relations from UC Berkeley, but most of what I know about business didn't come from a classroom.
It came from building companies, working behind the scenes of other people's brands, making expensive mistakes, fixing them, and learning how to recognize a problem before it becomes an even more expensive one.
MUSIC + ENTERTAINMENT
My career has included leadership roles at Arista Records and the legendary S.O.B.'s in New York, along with work with some of the biggest names in music including P!NK, Usher, Outkast, Linkin Park, George Michael and D'Angelo.
FASHION + CULTURE
Fashion became another chapter. I've worked with fashion agencies and brands including Prada, Louis Vuitton, Tiffany & Co., Versace, Steve Madden and Betsey Johnson, and produced more than 250 events across New York, Paris and Milan Fashion Week.
ENTREPRENEURSHIP
But I haven't spent 40 years building everybody else's business while ignoring my own. I've built businesses and platforms including Rogers Pearson, Women In PR, Madison + Rodeo, Muse + Nomad and PR Clarity.
I've had to position them, price them, pivot them, monetize them, rebuild them and make decisions when there wasn't a cute little blueprint telling me what to do next.
Today, I work with founders, agency owners, consultants and service-based businesses that know they should be further along than they are.
We get underneath the marketing and look at the actual business: the positioning, offers, pricing, operations, revenue and decisions that determine whether the thing you're building actually works.
AFTER NEARLY FOUR DECADES, I'VE LEARNED SOMETHING.
The problem you're trying to market your way out of usually isn't a marketing problem.