YOU BUILT THE EXPERTISE. I make sure people know it.
PR for experts.
Growth for PR agencies.
Four decades in public relations. I help established experts build visibility and credibility, and PR agency owners build stronger businesses.
BEING GOOD ISN'T ENOUGH.
YOU'VE DONE THE WORK. NOW WHO KNOWS ABOUT IT?
You've built the experience. You've delivered the results. You've earned your reputation.
But being excellent at what you do doesn't automatically mean the right people know who you are.
If your expertise is your greatest asset, why are you still relying on people stumbling across it?
You can have all three and still be the best-kept secret in your industry.
PEOPLE KNOW YOU'RE GOOD. DO THE RIGHT PEOPLE KNOW?
You've built a business and a body of work worth talking about. But referrals and social media alone can only take your visibility so far.
You need the right positioning, the right conversations, and a PR strategy that puts your expertise in front of people who matter.
YOU KNOW HOW TO BUILD A CLIENT'S NAME. BUT ARE YOU BUILDING YOUR OWN AGENCY?
You know how to pitch, secure coverage, and deliver for clients. But running a profitable PR agency requires more than knowing how to do publicity.
It takes positioning, pricing, business development, and systems that allow your agency to grow without everything depending on you.
EXPERIENCE DESERVES RECOGNITION.
Whether you're building visibility for your expertise or building a stronger PR agency, there's a strategy for that.
EXPERTISE. DESERVES. TO BE SEEN.
I'VE BEEN DOING PR
LONG ENOUGH TO KNOW
WHAT DOESN'T WORK.
I've watched people mistake followers for influence, press mentions for credibility, and being busy for building a successful agency.
Those are not the same things.
When you work with me, we're going to have some conversations you may not have had with the last person you hired.
Because I'm not here to tell you what you want to hear. I'm here to tell you what I know works.
FIRST, WE GET PAST THE PRETTY WEBSITE.
I don't care how polished your Instagram looks if nobody understands why they should hire you.
And if you're running a PR agency, I want to know what's happening behind those client wins.
Are you making money? Are you building something sustainable? Or have you just created a demanding job for yourself?
We start with what's actually happening. Not what looks good online.
NOT EVERYBODY NEEDS TO BE ON THE TODAY SHOW.
Some of you need to be in front of decision-makers, not collecting another press clipping.
And some publicists need to stop chasing clients who can't afford them and start building agencies that attract clients who can.
Visibility without direction is just noise.
We're going to figure out where you belong, who needs to know you, and what will actually move the needle.
THEN WE DO THE WORK. NOT JUST TALK ABOUT IT.
For PR clients, that means developing the stories, relationships, and opportunities that build real visibility and authority.
For publicists, it means making the decisions that turn your PR skills into an actual business.
Better positioning. Better pricing. Better clients. Better structure.
I'm not handing you another pretty strategy document to sit in a folder.
LET'S TALK ABOUT WHAT YOU ACTUALLY NEED.
Not another package you don't need.
I've been in public relations for 40 years. I know the difference between being seen and being taken seriously.
And I know that getting press for clients doesn't automatically mean you know how to build a successful PR agency.
There are three ways to work with me. None of them starts with pretending everybody needs the same thing.
BRING ME THE QUESTION. WE'LL GET TO THE POINT.
You don't need a six-month engagement to have one honest conversation.
Maybe your positioning is off. Maybe you're not sure which PR opportunities are worth pursuing. Maybe you're a publicist who needs to rethink pricing, clients, or the next move for your agency.
Bring one real issue. We'll talk through it and get clear on what comes next.
One focused PR, visibility, positioning, or agency-growth decision.
YOU'VE DONE THE WORK. NOW LET'S MAKE SURE PEOPLE KNOW IT.
You're not starting from scratch. And I'm not treating you like you are.
You've built expertise, delivered results, and earned your place in your industry. But the people who should know your name may not know it yet.
PR Clarity Studio is where we develop the stories, strategy, relationships, and opportunities that put your expertise in the right rooms.
This is strategic PR work, not another four-week homework program.
Established experts, consultants, and founder-led service businesses ready for strategic visibility and credibility.
YOU CAN GET PRESS. CAN YOU GROW THE AGENCY?
Getting clients publicity is one skill. Running a profitable PR agency is another.
You've learned how to pitch, build relationships, and deliver results. But are you charging enough? Attracting the right clients? Building a business that doesn't fall apart every time you step away?
The 90-Day PR Agency Growth Accelerator is for experienced publicists and agency owners who are ready to get serious about the business side of PR.
We're not starting with PR 101. We're starting with the agency you've already built.
Agency positioning / Pricing / Client acquisition / Services / Business development / Structure
I'M NOT HERE TO SELL YOU EVERYTHING.
If you need one experienced perspective, book the Strategy Call.
If you need the right people to recognize your expertise, explore PR Clarity Studio.
If you already work in PR and need to build a stronger agency, the 90-Day Accelerator is your lane.
And if what you're looking for isn't what I do, I'll tell you that, too.
THEY'VE DONE THE WORK.
“Anje made me realize my company wasn't functioning the way it should. She helped me identify where I was leaving money on the table.”
“Anje took both of my companies, restructured them and gave me the clarity I needed. I'm now in a much better position to keep growing, make smarter decisions and, most importantly, continue making a lot of money.”
“Anje has helped me scale my agency tremendously. She's also guiding me through writing my first book, and I'm excited about everything we're building.”
“Whenever I need strategic guidance, Anje comes through. She helps me navigate challenges, make better decisions, and strengthen my business.”
“I'm starting over and pivoting from talent management into athlete advisory. Anje has been instrumental in helping me stay focused on building the right business.”
YOU'VE DONE
THE WORK.
NOW WHAT?
Being good at what you do isn't the whole story.
You can have the experience, the results, and the reputation and still be overlooked by the people who need to know your name.
And if you're a publicist, you can be exceptional at getting your clients seen while struggling to build an agency that actually works for you.
I've spent 40 years in PR. I know the difference between getting attention and building something that lasts.
Let's have the conversation.
One issue. One honest conversation. Whether it's PR, positioning, visibility, or a decision about your agency, bring the question and we'll get to the point.
Stop being the best-kept secret.
You've built the expertise. Now it's time for the right people to know about it. Strategic PR, visibility, relationships, and opportunities built around your experience.
You're good at PR. Now build the agency.
You know how to get clients publicity. But are you charging enough? Attracting the right clients? Building a profitable agency instead of a job that never ends? That's the work we're here to do.